EU REGULATION 1144/2014 PROMOTION OF AGRICULTURAL PRODUCTS ON THE DOMESTIC MARKET AND THIRD COUNTRIES

EU REGULATION 1144 FUNDS INFORMATION AND PROMOTION PROGRAMMES, CONCERNING THE AGRICULTURAL PRODUCTS, CARRIED OUT ON THE DOMESTIC MARKET AND IN THIRD COUNTRIES.

THE OBJECTIVES OF THE CALL IS TO:

• increase awareness of the merits of Union agricultural products and of the high standards applicable to the production methods in the Union
• increase the competitiveness and consumption of Union agricultural products and certain food products and to raise their profile both inside and outside the Union
• increase the awareness and recognition of Union quality schemes
• increase the market share by focusing on those markets in third countries that have the highest growth potential
• restore normal market conditions in the event of serious market disturbance

The call is split into:

SIMPLE PROGRAM:

presented by 1 or more beneficiaries from the same Member State. Evaluated by Chafea (Consumers, Health, Agriculture and Food Executive Agency) and managed by the Member State.

MULTI PROGRAM:

presented by at least 2 beneficiaries from two different Member States. Evaluated and managed by Chafea.

GRANT AMOUNT FOR SIMPLE PROGRAMMES:

70% of the eligible costs on the domestic market
80 % of the eligible costs in third countries

GRANT AMOUNT FOR MULTI PROGRAMMES:

80% of the eligible costs on both the domestic market and in third countries

ELIGIBLE ACTIVITIES:

Information and promotion actions can fund multiple activities, including:

• Public relations and PR activities
• Press events
• Website, social media
• E-media (mobile apps, e-learning platforms, webinars, etc.)
• Advertising
• Communication tools
• Publications, media kits, promotional merchandise
• Promotional videos
• Events
• Stands at trade fairs
• Seminars, workshops, B2B meetings, operator training, activities in schools
• Restaurant tasting weeks
• Study trips to Europe
• Point-of-sale (POS) promotion
• Market research, sector study, etc.
• Workshop, B2B, business trips

ERASMUS +

Erasmus + is the EU's programme to support education, youth training and sport. It provides funds for programmes, projects and scholarships and promotes EU-EU and EU-international cooperation.

Erasmus + is an extensive programme, which started over 30 years ago with intra-European projects to boost internationalization across Europe’s borders. The majority of funding is therefore for European projects or exchanges. Since 2014, Erasmus+ has acknowledged the need to boost internationalization on a world level.

So the current programme has a strong international dimension, supporting projects for cooperation or exchange between Europe and the rest of the world.

LIFE

THE LIFE PROGRAMME IS THE EU’S FUNDING INSTRUMENT FOR THE ENVIRONMENT AND CLIMATE ACTION CREATED IN 1992.

ENVIRONMENT SUB-PROGRAMME:

funds for nature conservation and biodiversity, environment and resource efficiency, environmental governance and information;

CLIMATE ACTION SUB-PROGRAMME:

funds for climate change mitigation, climate change adaptation, climate governance and information.

CREATIVE EUROPE

Creative Europe is the European Commission's framework programme for support to the culture and audio-visual sectors. Following on from the previous CULTURE Programme and MEDIA Programme, Creative Europe will support Europe's cultural and creative sectors.

OFFERS FUNDING FOR:

• Development of European films, TV programmes and games
• Distribution and promotion of European films, festivals, cinema networks
• Training for cultural and creative professionals/artists
• Literary translations
• Cross-border cooperation

CULTURE SUB-PROGRAMME:

supporting Europe’s artists and cultural practitioners

MEDIA SUB-PROGRAMME:

supporting Europe’s audio-visual industries